Email marketing is a world of it’s own, and whilst your in house team can give it a good crack, there’s a pretty good chance they’re missing key features that drive results.
Send professionally designed emails
Average 30-40% attributed revenue
You & your team have enough to do
Alannah completely levelled up our email marketing at Lords Supply. She rebuilt our Klaviyo flows and took over our weekly campaigns, 1-2 per week, every single one with thoughtful, on-brand designs that actually looked and sounded like us. Our email side went from an afterthought to a real growth channel because of her.
She’s also just easy to work with and a great communicator. Turns out she knows her way around websites too, so anytime we needed a hand outside the email stuff she’d jump to help out there as well. Always felt like having an extra set of hands who really understood what we were going for.
She takes the time to understand your brand, she’s easy to talk to, and the work speaks for itself. We could not recommend her highly enough !
Nicola Brown - Lords Supply
Email is simply a digital marketing channel - just like organic social or paid ads.
It's another touchpoint you can have with your customers to stay top of mind, launch new products or communicate whatever is relevant for your business.
Done well, email helps to complete your digital marketing picture. Regularly sending professionally designed emails helps your business to present more professionally, and maintain connection with your customers.
Ads are great for acquisition - bringing new customers in - but once someone's through that first part of the funnel, email helps to keep them there. It keeps your brand top of mind, and helps to build trust without paying for endless retargeting.
In short, email helps keep customers in your funnel, for longer.
Not exactly. Both social and email are methods of sharing content and staying connected with your audience, however, email lets you send directly into your customers inbox, rather than hoping you show up on their feed.
You own your email list, as opposed to "renting" your social media following, which means you have a bit more control over the delivery, irrespective of the platform.
Email and social aren't competing though - they're both essential parts of the digital marketing picture.
Email is applicable for most businesses, but not necessarily all of them.
Best fits are typically e-commerce, service businesses, personal brands, and anything content-driven.
It's less useful for businesses built around true one-off transactions with little chance of repeat contact, like an emergency plumber or locksmith call-out, or a café that relies entirely on passing foot traffic with no way to capture contact details. If there's no realistic reason to reach that person again, email won't have much to work with.
Contact us if you're not sure!
Yes! Whilst email is our main focus, we also offer other small scale support with:
We're based between Newcastle (NSW) and the Sunshine Coast (QLD) - but we also work remotely, servicing brands Australia wide!
We manage email so you can build authority, increase revenue & take off one of your many hats.
